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    Master's Programme in International Marketing Management (MIMM) Master's Programme in International Marketing Management (MIMM)

    The Master's Programme in International Marketing Management integrates marketing, international business and technology management disciplines to address the needs of global firms operating in turbulent environments facing growing challenges in their marketing management. The programme focuses especially on the management of global knowledge-intensive innovation activities from marketing perspective, and is thus tailored for future marketing managers operating in international environments. International marketing management is seen as the centerpiece and combinatory element of the many operations a firm must conduct and coordinate in the globalized world. The programme aims to combine the most important areas of strategic marketing, international business and technology management. The demand for this specialized competence is strong, and the unique combination of know-how should ensure the employability of the student after graduation. International Marketing Management graduates have found professions in a broad range of firms and sectors: marketing, international business, product development, sales, logistics, international service business, consulting, and market research. The job titles include Marketing Manager, Export Manager, Area Manager, Subsidiary Manager, Project Manager in International Marketing, and Business Development Consultant, for example.


    The overall purpose of the MIMM programme is to provide the students with knowledge, skills, values and attitudes in marketing management. The programme builds on previous studies at the undergraduate level in marketing, international business and/or technology management. After completing the programme, students will be able to:


    1. understand and assess the challenges of turbulent business environments
    2. evaluate and design sustainable strategies in such environments either in marketing, international business and/or technology management fields and in their intersection
    3. apply relevant business skills
    4. acquire and develop relevant additional knowledge and skills to support subject based expertise, international readiness and personal development
    5. conduct an independent scientific research project and report it
    6. utilize strong analytical skills and apply tools required for professional practices
    7. show a market‐oriented, global, entrepreneurial and sustainable mindset
     

    MIMM programme's UNI pages, please see more