Focus of the Master's Degree in International Marketing Management
To remain competitive, companies need to excel in global marketing management. Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision making is increasing. Data-based strategic decision making and marketing analytics represent the key competences of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum contents of this EPAS-accredited programme are carefully designed to carry strong career-building potential.
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The European Foundation for Management Development (EFMD) that assesses business and management education has for the second time rewarded Master's Degree in International Marketing Management (MIMM) the renowned EPAS accreditation. The accreditation signifies that LUT provides world-class education in international marketing. The MIMM programme has had the award since 2011. MIMM programme was awarded three-year accreditation at the EPAS board meeting on December 13 2017.
EFMD's assessment criteria requires a strong international aspect and excellent level of academic production, corporate cooperation and quality management from the degree programmes.
The Double Master's Degree Programmes with LUT Master's Programme in International Marketing Management is the result of successful international cooperation between LUT and universities abroad:
- the Double Degree Programme with the SKEMA Business School in Sophia Antipolis, France. This program involves SKEMA's Master of Science in International Marketing and Business Development (MSc IMBD)
- the Double Degree programme with the University of Twente (UT) in the Netherlands. This program involves UT's Master in Strategic Marketing & Business Information (SMBI) and
- the Double Degree programme with the Prague University of Economics and Business, Czech Republic. This programme involves International Business – Central European Business Realities Master's Programme.
Each MIMM Double Degree Master's degree programme takes app. two or two and half years and corresponds to the minimum of 120 ECTS credits. The students admitted into the double degree programme receive a degree certificate from both universities, provided that they fulfill the requirements of the DD-partner universities (depending on which program the student is admitted into). The programmes might have pre-requisities, please see the detailed application instructions.